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The Leader's Mindset: Build the Team Before the Dream

Published on August 6, 2025

Before Quilia, there was a plan: build a killer team first, then build something worth owning. That meant reinvesting everything.

Transcript

So when I first started Neon Brand, I even remember the first meeting. Was at Casa Don Juan right over here on Main Street. I was with Chad, and one of the things we talked about was Chad. I told him was, look, I wanna build a dope team that builds cool marketing and cool websites for everybody with the eventual goal of someday taking that dope team and putting them on our own project. That was the goal from the beginning. And so our initial plan with getting to that goal had always been for those first ten years almost was reinvest in the team. Reinvest in the team. Reinvest in the team all the time. Like, I when we were at fifteen people, I was making embarrassingly little money. Like, it was all about building the team.

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Updated on August 8, 2025