Timing matters in client communication. Sending messages at the right time increases open rates and response rates.
Optimal Send Times
Best Days
- Tuesday through Thursday: Highest engagement
- Monday: Good, but avoid early morning
- Friday: Morning only; afternoon engagement drops
- Weekends: Emergency only
Best Hours
- 9:00 AM - 11:00 AM: Peak engagement window
- 1:00 PM - 3:00 PM: Good secondary window
- Avoid: Before 8 AM and after 6 PM
Using Scheduled Messages
If you're working late or on weekends, schedule messages for optimal delivery:
- Compose your message
- Click "Schedule" instead of "Send"
- Select Tuesday-Thursday, 9-10 AM
- Confirm scheduling
Exception: Urgent Matters
Some situations warrant immediate messaging:
- Settlement offers with deadlines
- Upcoming appointments or hearings
- Time-sensitive document requests
- Responses to client questions
Client Preferences
Some clients prefer evening or weekend contact. Ask during onboarding: "When is the best time to reach you with case updates?"