Bourbon of Proof: Scaling PI with a Client App
Published on September 5, 2025
Video Description
This video lays out the dream vision for Quilia: giving attorneys a master-class branded app that sits directly in the client’s hands. The problem today is scale. Costs are rising, settlements are shrinking, and law firms are being asked to do more with less. Staff members burn out once they’re juggling sixty or seventy cases. Some firms might stretch to a hundred, but that’s the breaking point. The work simply does not scale.
Quilia changes that equation. By offloading the day-to-day communication and data collection to an app, clients become willing participants in the process. They are not just passively waiting for updates; they are actively entering information and tracking their own progress. The app makes this easy, even enjoyable. That shift allows a single staff member to manage two to three hundred cases, since their role is focused on support rather than endless manual updates.
For clients, the experience feels like true one-to-one attention. Instead of waiting on callbacks at the firm’s convenience, they have direct access to their case updates and next steps. For attorneys, the app provides the ability to scale without sacrificing quality. The vision is simple: replace hamster-wheel workloads with a smarter, client-driven system that benefits everyone involved.
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