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The Video Podcast Studio: The Pivot That Made It a No-Brainer

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Every great product takes pivots to get right. In this video, we talk about the seven major shifts Quilia went through in its early development. Nine months of conversations, prototypes, and feedback turned the app from an interesting concept into a no-brainer solution for attorneys who saw it and immediately said, “Take my money.”

That was the turning point—when attorneys stopped asking “what is this?” and started asking “can I sign up today?” Even before the product was live, the demand was clear. That validation told us we were finally on the right path and gave us the green light to bring Quilia from sketch to market-ready.

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case management softwarelegal techlaw firm efficiencypersonal injury attorneysstartup pivotsproduct developmentattorney validation

Transcript

No. You had to pivot. I think it was, like, seven ish times. Seven total times. Yeah. That you guys pivoted the direction of the app through nine months of conversation to get it to the point where it is an absolute no brainer that somebody like me with a little bit of knowledge of industry is like, take my money. Yeah. Right. Like, this makes sense. You know? It's so easy. It's a no brainer. We hope that it conveys that way. It seems to people we show it to now, attorneys, not including Trevin, say, you know, can I that was the different that was when we knew we finally had a good idea? It was attorneys I was interviewing finally started saying, is this available right now? Can can I sign up today? Like, oh, no. No. No. Sorry. This is just a prototype I drew. You know? Like, this is not ready yet. When we started hearing, can I buy it? Then we knew, okay. We got something here. Let's build this sucker and get it to market. So