Bourbon of Proof: PI Marketing and the Power of Brand
Published on September 4, 2025
Video Description
This video breaks down why so many personal injury attorneys get their marketing wrong. If you ask an AI tool to make a picture of a personal injury lawyer, it’ll probably spit out the same image you see on every billboard: a big smile, a suit, maybe even pointing at their name. That cliché doesn’t help you stand out anymore.
For a long time, PI firms could coast on referrals and cookie-cutter advertising. But times are different now. Insurance companies are squeezing harder, costs are rising, and the firms that survive will be the ones who adapt. That means finding ways to cut costs, improve case outcomes, and use technology to run leaner.
At the core of all this is your brand. Your brand is the one thing nobody else can copy. It is not just a logo or a tagline. It is who you are, how you work, and why clients trust you. The firms that figure this out early will keep thriving. The ones who wait until they are already squeezed out of the market will not.
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