The Leader's Mindset: Build the Team Before the Dream
Published on August 6, 2025
Video Description
Big visions don’t happen without strong teams. In this video, Kenny shares the early days of Neon Brand and the mindset that drove its growth. From the very first meeting at Casa Don Juan, the mission wasn’t just to build websites and marketing campaigns—it was to build a “dope team” that could one day take on its own projects.
That philosophy meant constant reinvestment in people, often at personal sacrifice. Even with a 15-person team, Kenny made little money because every dollar went back into building talent, culture, and capability. The takeaway: before chasing the dream, invest in the team. Because when the right people are in place, the dream can’t help but follow.
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