Skip to main content

The Video Podcast Studio: B2B Still Means People

Published on

Behind every business is a person making decisions, solving problems, and building relationships. In this video, Kenny shares lessons from running a marketing agency that touched everything from window cleaning to tiny homes to investment firms. Across all of those ventures, the constant wasn’t the industry—it was the people.

Even in B2B, the human factor is what drives success. Whether it’s employees or customers, focusing on people creates stronger relationships and better outcomes. That same principle carries into Quilia today: while the app streamlines processes for law firms, the real mission is helping people—attorneys, staff, and clients—work better together.

Tags

legal techpersonal injury attorneyslaw firm growthb2b marketingpeople-first businessbusiness to businesshuman connectionclient relationshipsbusiness lessons

Transcript

Used our marketing agency to do a lot of different businesses. Like, I had a window cleaning company at one point that was part of the marketing agency. We had a tiny home company that we were building as part of the agency. We had CBD company, investment company, a financial investing company. I mean, had all these companies that we used we were part owners in because of the marketing agency. The difference maker for me is the people component. Like, I I love people. I have always been a huge fan of helping people do better and helping people be better. You know, the focus on the people, whether it's our employees or our customers. You know, at the end of the day, even though we were a b to b business to business company, you know, there's people inside of those businesses. And if we could talk to the people, then we could usually do a lot of good things. So across the board, even today, my biggest driver has been focusing on people.